NACE 73.2—Market research and public opinion polling

Where 73.2 sits

1. N Professional, scientific and technical activities
2. 73 Activities of advertising, market research and public relations
3. 73.2 Market research and public opinion polling

Contains 1 narrower code

• 73.20 Market research and public opinion polling

What 73.2 includes

• Conducting market research studies on the awareness, evaluation and use of goods and services, on product development and pricing, on the use of media and on the recall and impact of advertising
• Conducting studies of opinion research on the quality of life and lifestyles, on social participation and political participation, on political party preference and voting behaviour

What 73.2 excludes

• Advertising, see 73.1
• Public relations and communication activities, see 73.30
• Undertaking telephone interviews for market and opinion research surveys on a contract or fee basis, see 82.20

73.2 in other systems