NACE 74.12—Graphic design and visual communication activities

Where 74.12 sits

1. N Professional, scientific and technical activities
2. 74 Other professional, scientific and technical activities
3. 74.1 Specialised design activities
4. 74.12 Graphic design and visual communication activities

What 74.12 includes

• Activities of graphic designers
• Graphic design of web pages
• Activities of communication designers
• Activities specialised in the design of messages and information, taking into account the characteristics and needs of people, corporate objectives, market attractiveness and dissemination media
• Design and consulting in the content and external appearance of campaigns and communication content; conception and design of visual images (corporate design) and media of corporate communication; brand design and brand updating; determination of visual language (form, colour, typography of publications, didactic illustration of complex and abstract contexts)

What 74.12 excludes

• Design of computer-produced graphics for animations, see 59.11
• Designing the structure of web pages applying principles of software engineering, see 62.10
• Web design in combination with programming of web pages, see 62.10

74.12 in other systems