NAICS Canada 541830—Media buying agencies

Where 541830 sits

1. 54 Professional, scientific and technical services
2. 541 Professional, scientific and technical services
3. 5418 Advertising, public relations, and related services
4. 54183 Media buying agencies
5. 541830 Media buying agencies

Description

This Canadian industry comprises establishments primarily engaged in purchasing advertising time or space from media owners and reselling it directly to advertising agencies or advertisers.

What 541830 includes

• Online advertising exchanges that facilitate the automated purchase and sale of online advertising (also known as programmatic advertising services)
• Online advertising exchanges that facilitate the automated purchase and sale of online advertising (also known as programmatic advertising services)

What 541830 excludes

• Creating and placing advertising campaigns in media (see 541810 advertising agencies)
• Selling time and space for media owners (see 541840 media representatives)

Example activities

• media buying agencies

541830 in other systems