NAICSNational Industry
NAICS 541910—Marketing Research and Public Opinion Polling
National Industry · North American Industry Classification System (2022)
Where 541910 sits
Description
This industry comprises establishments primarily engaged in systematically gathering, recording, tabulating, and presenting marketing and public opinion data.
Example activities
- broadcast media rating services
- political opinion polling services
- marketing analysis or research services
- statistical sampling services
- opinion research services
Cross-references for 541910
- Providing research and analysis in economics, sociology, and related fields--are classified in Industry 541720, Research and Development in the Social Sciences and Humanities; and
- Providing advice and counsel on marketing strategies--are classified in U.S. Industry 541613, Marketing Consulting Services.
541910 in other systems
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