NIC 73—Activities of advertising, market research and public relations

Where 73 sits

1. N Professional, scientific and technical activities
2. 73 Activities of advertising, market research and public relations

Contains 3 narrower codes

• 731 Advertising activities
• 732 Market research and public opinion polling activities
• 733 Public relations activities

What 73 includes

• This division includes the creation of advertising campaigns and placement of such advertising in periodicals, newspapers, radio and television, on the Internet, or other media as well as the design of display structures and sites. These advertising activities are often provided via advertising agencies and media representatives. The division includes activities of provision of information about markets for goods and services and provision of information about public relations and public opinion polling activities, which may be based on the collection and analysis of original data, or on the research and analysis of existing data.

What 73 excludes

• Activities by which the income is generated by advertising should be classified according to the current activity, e.g. publishing of advertising newspapers
• Sale of advertising time or space directly by owners of the time or space (publishers etc.), see the corresponding activity class

73 in other systems