SCIAN 541910—Market research and public opinion polling services

Where 541910 sits

1. 54 Professional, scientific and technical services
2. 541 Professional, scientific and technical services
3. 5419 Other professional, scientific and technical services
4. 54191 Market research and public opinion polling services
5. 541910 Market research and public opinion polling services

Description

Economic units primarily engaged in providing market research and public opinion survey services, performing activities such as sample design, data collection, processing, analysis, and results generation.

What 541910 includes

• Packaged public opinion surveys (sample design, data collection, processing, analysis and results generation)

Example activities

• analysis of tastes and preferences
• analysis of advertising impacts
• analysis and generation of results for public opinion surveys
• sample design for market research and public opinion surveys
• taste and preference surveys
• advertising impact surveys
• public opinion polls
• studies on purchasing habits, services of
• studies on marketing possibilities, services of
• studies on the performance of products and services
• market research
• media audience market research
• market research through in-depth interviews
• market research using focus groups
• mail market research
• internet market research
• market research by telephone
• data collection for market research and public opinion surveys (except by telephone)
• data processing for market research and public opinion surveys

Cross-references for 541910

• Establishments primarily engaged in marketing consulting services (541610, Management consulting services), and scientific research and development in social sciences and humanities (54172, Scientific research and development services in social sciences and humanities).

541910 in other systems